Turning complexity into commercial progress.
I bring an end-to-end business perspective shaped by 15+ years across supply chain, product development, retail, commercial development, digital business and international markets.
Whether leading transformation, moving a complex initiative forward or bridging business between China and Europe, I connect the bigger picture with practical execution.
How I can help
Three ways I work with companies.
Interim Leadership
Temporary leadership when organisations need experienced hands during growth, transition, vacancies or important business initiatives.
I can step into commercial, operational, project or cross-functional environments — from commercial development and customer-facing business to operations and transformation — and quickly create structure, direction and momentum.
Project & Program Leadership
Leadership of complex projects, transformations and cross-functional initiatives involving multiple teams, stakeholders, organisations or markets.
Particularly relevant when an initiative is strategically important but difficult to move forward.
China ↔ Europe Business Support
Helping Chinese and European companies navigate opportunities across markets, organisations and cultures.
Market exploration, business development, representation, commercial discussions, cross-cultural communication and practical market-entry support.
I bring more than ten years of experience living and working in China, fluent Mandarin and senior European business experience.
Not sure if this is the right fit? Let's have a conversation.
Typical situations
Typical situations where I can help
Why me
Why clients work with me
End-to-End Perspective
Experience across supply chain, product development, retail, commercial development, digital business and e-commerce — connecting how products are developed with how they reach customers and create commercial value.
International Leadership
15+ years leading teams and initiatives across Europe and China, including more than ten years living and working in China. Fluent Mandarin.
Complex Programs & Partnerships
Experience leading cross-functional initiatives involving multiple organisations, countries, functions, partners and stakeholders.
Practitioner, Not Just Advisor
I have built businesses, launched products, managed operations and led teams — bringing practical execution rather than consulting theory alone.
Let's talk.
If you're leading an important initiative, exploring business between China and Europe, or simply think my experience could be useful, let's have a conversation.